2023 Travel Manitoba Marketing Plan Update 2
Contents
About Travel Manitoba
Vision, Mission 4
Targets 4
Goals 4
Research and Data Management
Audience overview 6
Visitor profile 11
Target Markets 14
Lead Brand & Market Positioning
Canada's Heart is Calling 21
Integrated Sales & Marketing Initiatives
Activities and initiatives by market 24
Hyper-targeting our audience 31
Core strategies and activities 32
Leisure market 36
Hunt fish market 40
Francophone tourism 47
Indigenous tourism 50
Northern tourism 54
Travel trade 57
Travel media 63
