2023 Travel Manitoba Indigenous Marketing Plan Update
Indigenous Tourism Initiatives
TRAVEL MEDIA AND INFLUENCER RELATIONS
Travel Manitoba's travel media and influencer relations activities include
prospecting, in-person meetings, relationship building, familiarization (FAM)
tours, and GSA sales and media efforts. Travel Manitoba will continue to
partner with Destination Canada and the Indigenous Tourism Association
of Canada to expand reach and leverage resources.
Business Development
• Travel Manitoba will identify key media marketplaces and events to
promote Manitoba to travel journalists, bloggers, tv shows, travel
influencers and content creators.
FAM Trips/Media Trips
• Travel Manitoba will continue to host travel media and influencers from
its target markets on curated customized itineraries to encourage and
create earned media articles and content.
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