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ABOUT
TRAVEL MANITOBA
Vision
Manitoba is a must-visit four-season destination
generating significant and sustainable economic
growth by delivering inspiring and authentic
experiences in its unique urban, rural and
wild settings.
Mission
Travel Manitoba will support the recovery of
tourism's contribution to the provincial economy
by leading the marketing of Manitoba as a tourism
destination and by fostering a competitive and
sustainable tourism industry.
Targets
• Recover to the 2019 annual tourism
expenditure level of $1.6 billion by 2024.
• Achieve $2.5 billion in annual tourism
expenditures by 2030 (50 per cent growth).
Goals
• Lead Brand and Marketing Positioning
• Advance Destination Management
• Foster Collaboration
• Build Support for Tourism
