travelmanitoba

Introduction Manitoba encompasses Treaty Territories and is located on the ancestral land of the Anishinaabeg, Anishininewuk, Dakota Oyate, Denesuline and Nehethowuk Nations and is the Homeland of the Red River Métis. Northern Manitoba includes lands that were and are the ancestral lands of the Inuit. Travel Manitoba respects the spirit and intent of Treaties and Treaty Making and remains committed to working in partnership with First Nations, Inuit and Métis people in the spirit of truth, reconciliation and collaboration. Travel Manitoba and the Indigenous Tourism Association of Canada (ITAC) signed a three-year Memorandum of Understanding (MOU) in 2017 to jointly foster the development of the Indigenous tourism sector in Manitoba. Several significant accomplishments were achieved under the MOU, including the development and implementation of the Manitoba Indigenous Tourism Strategy, which was officially launched in April 2019, as well as the establishment of Indigenous Tourism Manitoba (ITM) in 2020. In 2021, the Manitoba Indigenous Tourism Strategy was updated to reflect the progress made to date, the need for pandemic recovery and the anticipated future role of the ITM. The updated strategy was the basis for signing a new MOU to renew the partnership between Travel Manitoba and ITAC and to add ITM as a strategic partner. As with the original strategy, success will depend on the alignment of efforts towards a common goal. The Manitoba Tourism Strategy identifies Indigenous tourism experiences as an important part of visiting Manitoba and these experiences have high potential to be recognized as iconic Canadian tourism products that capture the attention of visitors from around the world. The updated strategy is aligned with the Manitoba Tourism Strategy and with the four strategic pillars of ITAC's five-year strategic plan "Accelerating Indigenous Tourism Growth in Canada 2019-2024."

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