3
2021/ 2022 ANNUAL REPOR T
Table of
Contents
4 Message from the Board Chair and
President & CEO
7 About Travel Manitoba
8
The Tourism Industry in Manitoba
9
Leading the Recovery of an Industry
Devastated by COVID-19
10
Forecasting Recovery
12 Lead Brand and Market Positioning
12
Summer 2021 Campaign
14 Winter Explorer Campaign
15 Northern Lights Campaign
16 Manitoba Brew Pass
17 Tourism Incentive Rebate Program
18 Place Branding
19 International Marketing
21 Content Marketing
26 Digital Marketing
27 Fishing & Hunting
30 Advance Destination Management
30
Destination Management Assessment
30 Tourism Innovation and Recovery Fund
31 Indigenous Tourism
33 Francophone Tourism
33 Northern Tourism
34 Foster Collaboration and Build Support
for Tourism
34
Partnership and Industry Relations
39 Awards Wins in 2021/22
40 Board of Directors
40
Our People
41
Financial Statements
Qaumajuq
PH OTO : J P M E D I A WO RK S
ON THE
COVER
